The Protein Puzzle (2011) project

Website:	http://www.pbl.nl/en/publications/2011/meat-dairy-and-fish-options-for-changes-in-production-and-consumption
Application type:	2. Topical or sectoral assessment
Role of IMAGE framework:	This PBL study assessed environmental issues related to consumption and production of animal products and other protein-rich foodstuffs for the EU-27 and on a global scale. IMAGE was used to analyse options to reduce environmental impacts from animal products via changes of diets and in the supply chain.
Summary:	Average consumption of meat, dairy and fish has increased strongly over the last fifty years in the European Union. Today’s consumption is twice the world average. Current preferences of European consumers lead to a range of negative impacts, such as extensive land use (also outside Europe), biodiversity loss and human health risks.
Key publication(s):	PBL, 2011
Referred by:	Agricultural economy, Nutrients